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Artisan Exterior (formerly Artisan Stone) was founded on a wealth of experience in the pool and landscape industry. It all started with Chris, a qualified pool builder, being constantly frustrated by the lack of range and reliability in the supply of pool copings and pavers in Australia. This sparked an interest in researching natural stone pavers and tiles, their origins, and the import and warehousing process revolving around these natural materials.
In 2008 Chris approached his brother Craig, who was studying financial planning (without much interest) and asked if he'd be interested in the prospect of importing and distributing pavers and tiles together. Craig, who had always had a passion for design and an interest in marketing, was immediately drawn to the idea as well as the possibility of traveling and sourcing products from all over the globe. With two mobile displays on the back of utes and a container of stock to their name, the brothers began networking in the pool industry and servicing a small number of clients.
Chris focussed on sales, product development and admin while Craig operated their small warehouse, unloading containers and packing product between site appointments with the growing clientele. To put it simply, if there was a job to be done, one of the two was doing it. In 2009 they welcomed to the dynamic duo their biggest supporter and father Tony and together they began focussing on increasing stock levels to reduce lead times, provide better service and expand their available range.
In 2010 'Artisan Stone' was registered as a company with the focus of providing high quality stone pavers, tiles and wall cladding to the pool and landscape industry in NSW and ACT.
Over the next few years, the company continued to expand and welcomed new members to the team in a variety of roles across warehousing, sales and admin. In 2013 Artisan Stone became the exclusive distributor for Hisbalit Mosaico pool tiles, followed by the introduction of the Rocersa Outdoor 20mm porcelain paver range in 2014 and the Eterno Ivica pedestal installation system the following year.
By 2017 Craig had identified an opportunity to introduce new formats and product types to the industry and was traveling extensively to develop further the Artisan Stone range. This new focus included working on the addition of a décor range as the company had effectively established itself as a reliable and quality focussed supplier, but still required more variety to fully service their clients. The brothers also began working on designing their first grand flagship showroom in the ACT with Chris being the project manager, scouting for locations and organising site requirements.
In 2018 Craig, whilst managing marketing and daily functions of the business, also began developing a concept for the future of Artisan Stone that would see the company shift toward servicing its clients in a more holistic manner. In September of the same year, Artisan Stone opened the doors of its first flagship showroom in Fyshwick ACT.
In 2019, over a decade after founding Artisan Stone, Chris decided it was time to pursue other interests in the building industry and bid farewell to Artisan Stone after a long and successful career within the company.
After many years of experience, Craig's interest in the outdoor industry was immense.
With extensive knowledge in import, warehousing and supply under its belt, and a hunger for innovation inspired by the lifestyle of the Australian outdoors, it was time for Craig and Artisan Stone to take their next step.
Although the team loved the Pyrmont location, it was too small and hard to reach for their growing clientele. Craig began work on finding, designing and project managing the next flagship showroom keeping first and foremost his drive to provide the best service in the industry.
In May 2020, not without struggle and with a certain pandemic in the way, the second flagship showroom was opened in Artarmon NSW and the outdoor furniture collection was welcomed to the Artisan range. During that time, Craig and the team continued to work on developing a brand that underpinned the values and vision that were driving the company and the individuals that made it.
Today Artisan Exterior is a dynamic, ambitious, and exciting company made up of talented individuals working daily to make our mission a reality. That mission is present in everything we do, from product development to warehousing, training and sales, it's all in the pursuit of a better life outdoors.
We’re passionate people, constantly searching for ways to develop our range and knowledge base, to better service our clients and further elevate the incredible industry that we’re a part of. We take inspiration from the talented individuals that make up our industry and strive to enhance outdoor experiences, through unique and innovative products.
Most importantly we love what we do and we can’t wait to share it with you.
